For the second year in a row the agency will grant their PR services free of charge to the Sofia Pride Organisational Committee.
AMI Communications Bulgaria, one of the leading communication agencies in the country will grant their PR services free of charge to the Sofia Pride Organisational Committee – the 11th annual peaceful march of lesbian, gay, bisexual, transgender & intersex (LGBTI) people and their friends and family. The agency will be responsible for media relations concerning the march itself, as well as additional communication activities surrounding the preparation of the event.
Sofia Pride is the biggest human rights rally in Bulgaria, which has taken place in the capital in the month of June every year since 2008. The march enjoys the support of a number of international organisations and foreign embassies in the country. The main goals of the Pride are countering the mechanisms of discrimination and achieving equal treatment of LGBTI citizens regardless of their sexual orientation or gender identity. AMI Communications and the Sofia Pride Organisational Committee will continue their work towards a serious public debate on the subject and counteracting prejudice and discrimination in society.
Sofia Pride 2018 will be held on 9th June under the slogan „Different people, equal rights!”. For the first time ever the event will begin as early as 4 pm in a new format and with a rich musical programme before the march itself, which is scheduled for 7 pm. Also for the first time a multitude of organisations and businesses will join in with their own thematic stands on the spot.
AMI Communications Bulgaria is part of the Czech AMI Communications Group and is Bulgaria’s partner with the world’s largest communications marketing company Edelman. The agency has accumulated 13 years of experience on the Bulgarian market and has carried out hundreds of projects for over 50 companies. It is also the winner of a number of PR awards for projects in areas such as crisis communications, corporate communications and corporate social responsibility of internal communications.
Author: Raya Raeva